Marketing Manager

Organization: Ipsun Solar

Date Posted: July 30th

City:  Washington DC

Type of Position:  Full-Time

Qualification: Bachelor’s Degree in Marketing, Communications, Business Development, Business Management, or a related discipline from an accredited college or university. Coursework in environmental policy or science a plus.

How to Apply

Email resume and short message summarizing your interest in the position to careers@ipsunsolar.com by August 10th.

Job Description

Ipsun Solar is one of the fastest growing solar installation companies in the DC region and is a member of Amicus Solar Cooperative as well as a Tesla Certified Powerwall Installer.

The Marketing Manager tracks the demand for products and services offered by the Company and identifies methods of connecting potential customers to the Company. They assist in composing and presenting focused messaging and images with the goal of acquiring high-quality leads on new business at a competitive cost, in order to increase market share while ensuring the Company’s customers will have a consistently positive experience. They are also responsible for work planning for marketing and communications on a month-to-month, annual and multi-year basis.

 

Duties/Responsibilities:

  • Formulates, directs and coordinates marketing activities and policies to promote products and services, working with internal teams and external vendors.

  • Identifies, develops, and evaluates marketing strategies based on knowledge of corporate objectives, market characteristics, and target sales environments. Makes metrics-based recommendations.

  • Directs the hiring, training, and performance of marketing interns and oversees their daily activities.

  • Identifies, assesses and manages relationships with external vendors, including but not limited to creating new relations, agreement negotiation and management, budget management, tracking and assessing the results of the working relationship and acting as the company’s point of contact throughout the relationship.

  • Works closely with sales team to anticipate and provide marketing support for lead generation initiatives.

  • Assists in developing pricing strategies (promotional programs and other sale incentives), balancing corporate objectives and customer satisfaction.

  • Compiles, updates and distributes corporate literature, sales brochures, and customer-facing materials that accurately, clearly and currently describe service offerings, in coordination with Graphics Designer. Ensures all company materials and messaging follow the company brand standards at all times and works to update the brand standards as needed. Works with Company Partners to ensure abiding of co-branding standards.

  • Initiates and maintains market research studies, analyzes the findings, and translates findings into action plans that leverage existing and new marketing channels and efforts.

  • Uses sales forecasting and strategic planning to ensure the sale and profitability of services, analyzing business developments and monitoring market trends.

  • Identifies and manages all residential marketing events including but not limited to trade shows, conferences, meetings, solar open houses, tours, and workshops, and coordinates and participates in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. (Evening and weekend attendance may be required.)

  • Identifies plans, manages, tracks and assesses targeted media campaigns for branding, imaging, and lead generation.

  • Manages/Coordinates with vendor on public relations and social media opportunities to ensure company is regularly in the press and to ensure press releases are picked up. This includes but is not limited to coordinating customer/staff interviews; tracking projects announcements and progress for PR opportunities, overseeing PR supportive projects such as customer case studies and photo shoots. Conducts some in-house contact with reporters around timely developments in our industry.

  • Acts as internal point of contact for corporate communication needs and coordinate with external vendors as needed.

  • Meets and/or exceeds established performance objectives as defined and communicated by management. Conducts analysis of lead generation, creates reports, and recommends improvements to processes and promotions to increase lead count.

Qualifications
  • Bachelor’s Degree in Marketing, Communications, Business Development, Business Management, or a related discipline from an accredited college or university. Coursework in environmental policy or science a plus.

  • Minimum 2-4 years of progressive experience in Marketing, Communications, and Business Development roles-experience with solar energy systems and renewable energy sources preferred.

  • Well-versed in Microsoft Office and Google Drive applications, including Word/Google Documents, Excel/Google Sheets, and PowerPoint/Google Slides. Knowledge of a CRM and Adobe Creative Suite, including InDesign, Acrobat, HTML, coding, basic Flash development and email marketing platforms (i.e. Constant Contact, Mailchimp) preferred. Hubspot knowledge a plus.

  • Solid understanding of marketing and business development strategies necessary to build corporate-level customer relationships and consummate deals. Familiarity with the economic and business concepts relating to the solar energy and energy efficiency industries.

  • Highly resourceful and comfortable working in an unstructured, self-driven environment.

  • Successfully handle multiple accounts and projects, prioritizing tasks and meeting deadlines.

  • Ability to deal effectively with diversity of individuals at all organizational levels. Must be able to ensure all department representatives are kept apprised of aspects of individual marketing campaigns/events, project timing and potential targets.

  • Capable of preserving confidential and/or sensitive information.

  • Possess strong interpersonal, analytical, solutions-building, project management, time management, and organizational skills.

  • Superior writing, editing, and proofreading skills with expertise in developing innovative and creative presentations.

  • Excellent listener, creative thinker, decision making acumen; combine problem solving expertise with the ability to meet project and program deadlines.

  • Ability to travel regularly throughout the designated region for trade shows and marketing events.